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Top Ten Painful Marketing Phrases to Steer Clear of in 2023
What a year 2023 was, woof. What a year it’s been for martech!
But there is always a risk associated with every development and accomplishment. Buzzwords have the ability to be both the marketer’s friend and enemy in any new industry.Buzzwords are disliked by all. They’re “all fluff and no substance,” as my grandfather used to remark. And it appears that some of the most embarrassing marketing jargon will be out of fashion by 2023.
Some keywords shout out, like acid wash pants and neon “I’m not one to experiment. I cherished the 1980s and will never let them go. What do you mean that shoulder pads are no longer sold with suits?”
Let’s examine the finest of the worst, then. You’ll be able to produce content that is a lot more relevant and impactful in 2023 if you stay away from these prevalent (and frequently cringe-inducing) marketing clichés. Your reputation and readers will both benefit from it.
Let’s face it, nobody really knows what “Touch Base” implies. therefore, why even use it? Baseball is not being played. What’s going on, isn’t this a baseball reference?
- Touch Base –
Throughout Covid, the word “touch base” was frequently used. Then it was able to maintain control. Recall your coworker’s grin as she blurted out buzzword after keyword on Zoom. We most certainly want to put that in the past. Think of it as 2023’s equivalent of “cowabunga” or “on fleek”—outdated and a little cringe-worthy.
- “Synergy” –
By all means, keep saying synergy if you want to seem like a corporate robot. Marketing synergy is technically defined as “The mutually advantageous relationship between two marketers who work together to generate a successful outcome,” so let’s just forget about it and go with something less corny like collaboration or partnership.
- “Take it to the Next Level” –
Every time I hear this, I presume the speaker is under the misconception that nothing significant has happened over the past 20 years. This sentence will help you sound like a ski instructor from a 1990s movie.
- Who wants to be put within a box? “Think beyond the box” is a particularly overused adage that most people have stopped paying attention to. Instead of expressing this, simply describe the issue and encourage many viewpoints on how to solve it without using worn-out platitudes.
- It is not “granular” unless it is a grain of sand or a chunk of rock.
- Not only is the phrase “best practises” dreadfully boring, but what are the worst practises? Do we actually need to inquire?
- “Phygital” – This term made our list simply because it sounds awful. Phygital, a fusion of physical and digital encounters, refers to the use of digital components into conventional marketing techniques or tactics. It also has a similar sound to a drug used to treat ear infections.
- “Paradigm Shift” – This term has been in use since the late 1980s, and in 2022–2023 it is still overused! Time for a shift has come. It was formerly employed to denote a shift from one school of thought to another, but due to overuse, its original significance has been obscured. Instead of using the terms “evolve” or “transform,” consider using words like “transform” or “evolve.”
- “Viral” – This phrase suggests that something has gained enormous popularity quickly and has an exponential reach. Success isn’t always assured, though; occasionally, a piece of material just stands still and doesn’t catch on. The adjectives “popular” or “trending” are preferable when discussing content since they suggest the likelihood of success without making any guarantees. Similarly, “disruptive” and “revolutionary” are marketing buzzwords. Avoid them in 2023 since they are overused and lack clarity.
- “Disruptive” – This term was significant in 2023. It was all disruptive. Virtual reality, the metaverse, AI, and the yappy dog next door. The term “disruptive” has been used so frequently that it has lost all meaning. Instead, try outlining how your product or service disturbs something!