MAR TECH
UPDATES
Tech-driven marketing methods are becoming more popular as AR/VR and AI become more accessible
With the advancement of technology, more and more companies are adopting tech-driven marketing methods to reach their target audience. AR/VR and AI are some of the latest technologies that are being integrated into marketing strategies to provide more immersive and personalized experiences to customers.
AR/VR (augmented reality/virtual reality) can be used to create interactive and engaging experiences for customers. For example, a company can use AR to allow customers to visualize their products in their homes before making a purchase, or VR to create a virtual showroom where customers can explore and interact with products.
Marketers are increasingly experimenting with technology such as augmented reality, virtual reality, and artificial intelligence to stand out in an overcrowded digital marketplace and to reach younger generations, despite economic uncertainty. For instance, Rob’s Backstage Popcorn and Pedigree have launched tech-driven marketing campaigns, including an in-house-created AR Instagram Reels game and a virtual adoption event in the metaverse, respectively.
Fuel Content Studio and Zeno Group’s Web3 and technology consultancy, Z3, advise clients to allocate 5-30% of their ad budget to experimenting with AR/VR and AI. Consumer lifestyle brands appear to be the most interested in this trend. Nevertheless, as more than 97 million people are expected to be augmented reality users by the end of this year, marketers are increasingly investing in new tech to get in early on the growth and differentiate themselves from one another. However, some brands may be hesitant to experiment with AR/VR and AI due to their lower return on investment compared to traditional direct-response, click-through ads.
Technology like AR/VR and AI aren’t new, but they are becoming ever more significant as Web3 comes into focus, and accessible via in-app generated social media filters. According to eMarketer, more than 97 million individuals will be using augmented reality by the end of this year, up from 89 million in 2022. Marketers are following suit as adoption rates rise in order to capitaliZe on the increase and stand out in a crowded digital environment.
According to eMarketer, mobile augmented reality advertising will take off in 2023, with mobile ad expenditure reaching $195 million and mobile AR users hovering at 97 million.
Yet, being at the cutting edge of technology that may have an incredible influence on our consumers is critical to expanding our quickly growing brand.
According to experts, the continuing push towards new technology in marketing originates from increased accessibility, but also from a crowded digital industry in which advertisers are attempting to separate themselves from one another. According to data one research firm, at least 43% of shoppers prefer new brand experiences, such as virtual and metaverse encounters, to traditional advertising.
Therefore, AI (artificial intelligence) can be used to analyse customer data and provide personalized recommendations and offers. Chatbots powered by AI can also be used to provide customer service 24/7, answer frequently asked questions, and even make product recommendations based on customer preferences.
Overall, these tech-driven marketing methods can help companies stand out in a crowded marketplace, provide better customer experiences, and ultimately drive sales and revenue.