All the essential components of MarTech and marketing operations are combined into a single view by our new periodic table.
the operation of the periodic table
We have expanded our 4Ps of marketing technology to include the categories, or groups of aspects, in order to more thoroughly discuss marketing operations.
To this aim, we’ve introduced a P for Pioneer & Pilot, which concentrates on cutting-edge and disruptive technology, or NextTech as we like to call it.
Core pillars, which are the bold, full-color blocks, are included within each of the Ps / categories.
The components that make up each group’s unique components work together to form an effective martech and marketing operations plan.
The steps to take while creating and evaluating your marketing operations and martech strategy
The components in this group are related to the planning phase of a martech strategy, such as analysing your current customer experience and searching for areas where technology could fill in the gaps and improve the customer experience.
Making sure your marketing technology is implemented as a part of a detailed plan that enables you to accomplish your business objectives is the key here.
All of the fundamental pillars—planning, process, people, platforms, and pioneer—must be taken into account during this planning phase, thus they are included here.
The behaviours and/or modes of operation that produce best practises for marketing operations.
The process components are focused on how you can make sure that your martech plans are carried out in a way that enables you to accomplish your objectives.
This covers things like developing the marketing operations division and making sure you’re focusing on the right metrics, as well as agile working techniques that allow businesses to operate adaptably.
Operational excellence in marketing operations is delivered by the fundamental pillars.
The steps and procedures involved in efficiently constructing and managing a marketing stack.
This pillar’s components are related to managing your tech stack and making sure it includes the platforms your company needs.
Making sure your tech stack has the features you require and that each platform functions well together is a continuous exercise.The main tool categories are the foundational pillars. You may have observed that the usual landscape category of commerce and sales has been renamed to SalesTech. We are categorising SalesTech as either human- or robot-based, in brief.
This is due to the fact that SalesTech includes both B2B and B2C, digital commerce, and sales team tools.
The steps involved in team formation and the several team kinds that may be required.
The components in this group address important topics including martech tool onboarding and training, organisational structures, and working methods because effective martech strategy rely on people.
People with data, technology, and analytics skills are needed for martech and marketing operations, and ongoing training and assistance are also needed.
The fundamental duties a martech/marketing ops team will perform are the core pillars.
The pilots and MVPs that are pushing technological development that should be observed and measures that should be taken.
In the realm of marketing operations and martech, nothing is still. Over the last few decades, technology has advanced quickly, and this trend will continue.
Martech executives must be trailblazers who keep an eye out for emerging technologies and methods of operation, try them out first, and perceive change as an opportunity.
The significant developing trends to observe and experiment with that may be changing marketing, sales, and experience are the group’s main pillars.
