MAR TECH
UPDATES
Adfluence Hub introduces a campaign tracker tool as well as instant payment to influencers.
Adfluence Hub, a leading tech-enabled influencer marketing platform, has launched a new campaign tracker tool. This latest addition to Adfluence’s product suite allows marketers to consolidate all of their influencer campaign reports across Instagram and YouTube under one roof. You can compare previous campaigns, content strategies, and perform cross-platform and cross-agency analysis with Adfluence campaign tracker. The real-time reporting tracker enables you to make quick decisions and optimise your campaigns.
“We are very excited to launch our Campaign Tracker, which will help marketers own their campaign data and make more informed decisions,” said Amev Burman, Chief Executive Officer of Adfluence Hub. The unique selling point of Adfluence Campaign Tracker is that it allows you to easily track, archive, and optimise your Influencer Marketing Campaigns while also allowing you to onboard multiple agencies to determine your best fit. We’ve already seen a positive response to the tool, and we’ve analysed over 100,000 posts in total.
The CEO of Adfluence Hub also stated that they have launched Instant Payment using a combination of technology and financial solutions. Brands and agencies typically have business approvals to follow, whereas influencers typically do not have a large team to follow up on and track payments. Despite all of the obstacles, we were eventually able to provide instant payment to influencers as well as a credit line facility for brands and agencies.
Adfluence Hub officially launched its Campaign Manager Tool earlier this year, allowing marketers to manage end-to-end campaigns from a single dashboard. The dashboard’s influencers are all manually vetted, which further optimises the processes. The dashboard’s data is 100% authentic and derived from Meta APIs.
“This platform, built with input from brands and agencies, aims to solve the challenges in the influencer marketing industry,” the Adfluence Hub team stated.