The tools and software that companies use to organise and maximise their marketing initiatives are referred to as marketing technology, or Mar-tech. Mar-tech solutions are crucial in the current digital era for helping firms reach their target consumers and remain competitive. The following list of five Mar-tech solutions, which include examples tailored to the Indian market and actual cases of Indian brands putting these technologies to use, can help your company stay competitive:
Businesses can manage client interactions and data throughout the customer lifecycle with the use of a CRM system. In India, Zoho CRM is a well-liked CRM software that enables companies to keep track of client contacts, save customer information, and analyse consumer data to enhance marketing plans. For instance, Flipkart, one of the top e-commerce sites in India, uses Zoho CRM to handle client communications and data via email, social media, and phone.
Businesses may automate monotonous processes like social media posts and email campaigns with the aid of marketing automation software. HubSpot is a well-known marketing automation solution in India that enables companies to plan and release social media posts, interact with followers, and monitor the success of their campaigns. HubSpot’s marketing automation platform is used by OYO Rooms, a well-known hotel chain in India, to streamline and improve its email marketing efforts.
In India, social media has grown to be a crucial component of many companies’ marketing plans. A social media management platform called Hootsuite enables companies to plan and produce social media content, interact with followers, and monitor the success of their social media initiatives. Hootsuite is used by Tata Motors, one of India’s biggest automakers, to manage their social media presence on several platforms like Facebook, Twitter, and Instagram.
A content management system (CMS) is a platform that aids companies in creating, managing, and publishing digital material like blog entries, landing pages, and e-commerce items. In India, WordPress is a well-liked content management system (CMS) that gives companies an easy way to control their online presence and make sure that their information is consistent and current. WordPress is used to handle the material on Tata Group’s corporate website, including news about the company, information for investors, and job vacancies.
SEO tools aid companies in increasing website traffic and search engine rankings. SEMrush is a well-known SEO tool in India that aids companies in performing performance analyses on their websites, choosing target keywords, and monitoring the results of their SEO campaigns. SEMrush is used by Reliance Industries, a significant provider of energy and telecommunications services in India, to enhance the SEO of its website and raise its search engine rankings.
A lot of additional developments are entering the market in addition to the conventional Mar-tech solutions mentioned above. Here are a few examples of the most recent Mar-tech developments and some actual brands that are using these products:
Mar-tech uses AI and ML technology to automate and improve marketing tasks. For instance, Amazon personalized its product recommendations for customers based on their past purchases and browsing behaviour using AI and machine learning.
Chatbots are computer programmes that use artificial intelligence to have real-time conversations with clients through websites or messaging apps. For instance, one of India’s top banks, HDFC Bank, uses chatbots to offer its clients individualised help through messaging apps like WhatsApp.
As voice assistants like Google Assistant and Amazon’s Alexa gain popularity, it is critical that businesses optimise their websites and content for voice search. To make it simpler for users to identify restaurants and place orders using voice assistants, Zomato, a well-known food delivery and restaurant discovery platform in India, has optimised its website and content for voice search.
Platforms for influencer marketing assist companies in managing influencer marketing initiatives and establishing connections with social media influencers. As an illustration, Influencer DB, a well-known influencer marketing platform in India, assists firms in finding and working with influencers on various social media networks.
These are just a few instances of the most recent Mar-tech advancements that are revolutionizing how companies’ market to their clients. Businesses can use these technologies to develop more individualized and immersive marketing experiences that will better engage and convert their target markets.
