MAR TECH
UPDATES
64% of e-commerce marketers do not track client involvement.
Sixty-four percent of e-commerce marketers have not assessed their customer interaction procedures in the previous month, and almost one-fifth (17%) have never measured them at all.
According to new statistics from Customer Engagement Platform SALESmanago, which questioned 250 e-commerce marketers throughout Europe to discover whether customer engagement factors are being overlooked. Worryingly, over half (48%) believe customer engagement indicators are unimportant.
More than a third (35%) believe they need to enhance their methods of measuring consumer engagement and loyalty.
According to the data, customer intimacy and the development of long-term personal relationships with consumers was the most assessed customer engagement feature (41%). Yet, the least measured aspect (37%), convenience, refers to how successfully companies connect with customers at appropriate times.
“Valentine’s Day presents an excellent opportunity for e-commerce businesses to connect with consumers like never before,” said Ian MacLeod, CMO of SALESmanago. With a multitude of data at their disposal, marketers should be cultivating genuine and long-lasting partnerships. Marketers are not fully utilizing insights, which is a significant issue.
Again, neglecting to assess your consumer interaction procedures on a regular basis means firms are pursuing their marketing techniques blindly. Particularly when circumstances are tight and consumer loyalty is at its weakest, marketing teams must optimise all available information and prioritise intimacy. Those who do so will emerge as victors in this competitive environment.”
When asked which components of customer engagement were the most difficult to quantify, convenience (24%), data insights (22%), and customer intimacy (22%), respectively, were named as the most difficult.